Johan van Hasseltkade 205B
Johan van Hasseltkade 205B
We first find out who you are, and then translate this into a spatial experience that offers freedom of use.
We seek and are sought by those with guts, willing to explore their potential and take an authentic stand. The scale is irrelevant; we are triggered by content, not by size.
Studio Carbon is an Amsterdam-based strategic spatial design agency. From strategy to rollout and execution, we trigger your autonomy by uncovering your authenticity and potential. The project dictates the team; we collaborate with specialized designers and researchers, carefully selected according to the projects’ requirements.
Founded in 2017, Studio Carbon is owned and run by Pieter Kool, graduated Industrial Design Engineering from the TU Delft, the Netherlands. From 2004 to 2017 he worked for G-Star RAW as Global Creative Director 3D Design & Development, designing +1000 stores and Shop-in-Shops, +40.000m2 office space and trade fair pavilions - which resulted in the title ‘Engineer of the year 2013’ awarded by The Royal Dutch Association for Engineers.
Pieter is an energetic speaker and motivator. He frequently delivers keynotes on topics including brand development, retail trends and design strategy
OMA - Office for Metropolitan Architecture
Scotch & Soda
The Entourage Group
Toni Loco Pizza
Lined with antique stores and galleries, Nieuwe Spiegelstraat is a swanky street known for top-notch craftsmanship. This inspired us to turn a common, humble material into something as valuable and delicate as a porcelain vase.
The project briefing was to envision a perspective on sustainable retail design for Ace & Tate. We choose not to look for the usual suspects; hip sustainable materials with an ‘eco look’, but to research industrial processes to find which have a valuable sustainable story to tell. We love it when materials, which are regarded as bland, commonplace or even cheap, are crafted into something of value. For this project we choose wavy sheets of corrugated steel, a very thin yet strong material due to its cleverly engineered shape. These sheets form a design language that’s rooted in post-modernist art and pairs perfectly with the earthy yet vibrant waves on the walls. The metal sheets have a low footprint compared to other materials commonly used as interior claddings and can be easily recycled. Furthermore we researched ways to create a space with circularity in mind. The furniture is made of 100% recycled chipboard, and we used non-toxic glues and low-impact veneer and paints.
Quality is about care, not abundance
images by Wouter van de Sar